Head of Performance Marketing – Government Job Vacancies in Cape Town

Performer Recruitment

Introduction

Dynamic private higher education institute requires experienced Head of Performance Marketing for their business.  Looking for hands on experience in performance marketing across Facebook, Google and other digital platforms.  Leading of a team which consists of a Campaign Manager and Performance Analyst. 

Duties & Responsibilities

  • Develop Execute Implement and Optimize Digital Strategies for the company
  • Manage and maintain the company’s website and associated microsite(s)
  • Campaign Analytics and Analysis
  • Manage and maintain the company’s social media platforms
  • Content strategy and management of production thereof
  • Campaign management and online reputation management
  • Manage user rights
  • Event Social Media Coverage & CRM Collection
  • Pre- and post-event digital amplification and content creation (working with in-house design team / partnering agencies / freelance consultants)
  • Attend brand events to assist with the management of CRM Collection, digital activations, videographers and to capture live social media coverage
  • Generate frequent Meltwater reports
  • Offer insights and strategic input based on report insights
  • Stay appraised of and be comfortable implementing new digital trends
  • Negotiate contracts with service providers
  • Internal CRM Database Management
  • Email & SMS Marketing as well as Report on delivery results
  • Manage event invitations, guest lists and RSVPs as well as report on delivery results
  • Work with in-house design agency and freelance consultants on various CRM and brand projects
  • Develop, nurture and manage online communities
  • Work within agreed budgets
  • Train users, coordinators or interns when required

Desired Experience & Qualification

  • Marketing degree or similar qualification
  • Digital Marketing postgraduate or short course(s)
  • Minimum 5 years experience in Digital Marketing (Agency or in-house)
  • Highly inclusive and professional stakeholder management skills
  • Proven ability to plan and manage budgets
  • Excellent team player, communication, and decision-making skills
  • Content Management System (CMS) knowledge & experience. SalesForce advanced knowledge is advantageous
  • Online monitoring software knowledge & experience
  • Online content production and eventing experience
  • Google Analytics as a top proficiency
  • Confidence to present to senior management and international stakeholders
  • Experience working in Ed Tech/eCommerce/Digital background at a client or agency
  • Ability to work independently and use initiative
  • Endurance and ability to tolerate extended hours
  • Understanding the importance of attention to detail

Package & Remuneration

R680k – R780k CTC 

 

APPLY HERE : https://www.pnet.co.za/jobs–Head-of-Performance-Marketing-Cape-Town-Performer-Recruitment–3412420-inline.html

To apply for this job please visit www.pnet.co.za.

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