Digital Campaign Manager – Government Job Vacancies in Cape Town

Dynamic Higher Education Institution requires a Campaign Manager, implementation of marketing campaigns across Google, Facebook and other digital platforms including support on the domain website. The required candidate will manage all Digital Marketing and Customer Relationship Management activities and report directly to the Head of Performance.

• Manage and maintain the company’s website 

• Manage and maintain the company’s social media platforms and assist on certain brand’s social media platforms;
  • Facebook, Instagram, LinkedIn, YouTube 

• Event Social Media Coverage & CRM Collection;
  • Pre- and post-event digital amplification and content creation (working with in-house design team / partnering agencies / freelance consultants)
  • Attend brand events to assist with the management of CRM Collection, digital activations, videographers and to capture live social media coverage 

• Monthly Reporting;
  • Stay ahead of new digital trends
  • Negotiate contracts with service providers

• Internal CRM Database Management

• Email & SMS Marketing 

• Affiliate Marketing
  • Work with trade partners (On-trade and off-trade) to digitally amplify all brand activity 

  • Work with e-commerce retail partners to optimise product listings and explore future opportunities 

• Project Management
  • Work with in-house design agency and freelance consultants on various CRM and brand projects 

  • Develop, nurture and manage online communities

  • Work within agreed budgets

  • Train users on new projects