Brand Manager – Cape Town – Government Job Vacancies in Cape Town

Performer Recruitment


Be a custodian who will be responsible for the brand’s strategic direction and implementation of all marketing activities. The position reports directly to the Marketing Manager whilst providing support to the sales teams on commercial and trade related projects.

Duties & Responsibilities

Brand Strategies

  • Understand the South African market, the principal’s brand strategies and the essence of the brands
  • Develop creative, practical, achievable marketing strategies
  • Set clear, achievable, effective brand objectives aligned with the brand plans
  • Translate strategies into action plans/tactics that can be implemented to achieve brand objectives
  • Develop a solid understanding of competitor strategies and understand consumer behaviour, to enable efficient target strategies
  • Clearly and uniquely define the brands, to create clear competitive differentiation
  • Constantly identify real opportunities in the market place, that can be exploited to establish brand awareness, loyalty and advocacy


Management of Brand Project Plans

  • Design brand project plans, specifying resources, time, budget and critical paths
  • Manage and control the brand budget plans
  • Ensure effective implementation of each phase within the project plan and effectively communicate the plans
  • Brief agencies and provide agencies with the necessary frame of reference to enable them to endorse and advance the brands, in a manner that adds value to the brands’ positioning
  • Design realistic financial and budget guidelines for projects or assignments


Monitor and control the financial and budget elements

  • Monitor and evaluate the quality of services provided by agencies, in order to ensure alignment with the functional and emotional DNA of the brands and expectations of brand principals
  • Manage the health of the brands in South Africa


Brand Principal Relationship Management

  • Maintain an effective relationship with brand principals
  • Identify and manage the expectations of brand principals
  • Involve and inform brand principals with regards to brand strategies, through constant feedback and participative consultative management initiatives


Marketing Budget and Financial Profile of the Brand

  • Analyse the market growth possibilities of the brands
  • Design a business plan reflecting financial forecasting for each brand
  • Motivate the financial and budget needs, to the brand principal
  • Monitor and control the financial and budget progress and developments, including volume forecasts vs stock management
  • Manage the variable budget within agreed frameworks
  • Maximise pricing strategies


Alignment with Sales Managers

  • Ensure Sales Managers understand brand marketing strategies and project plans
  • Inform Sales Managers of any changes to brand strategies and project plans
  • Liaise with Sales Managers regarding procurement of POS material
  • Discuss Sales Team’s feedback on promotions and POS material and Sales Managers and respond appropriately

Desired Experience & Qualification

  • Degree in Marketing or equivalent
  • Minimum 5 years’ relevant experience (FMCG /Agency/Liquor Industry Experience)
  • High level of exposure to ERP systems: Data Orbis, Qlik View and Qlik Sense
  • Brand awareness – a clear understanding of brands and the marketing mix
  • Analytical skills and attention to detail
  • Experience in events and event execution
  • An understanding of trends and an ability to respond accordingly
  • Creativity and an ability to produce innovative and original ideas
  • Relationship management skills
  • The ability to manage and allocate budgets
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns
  • A strong focus on results
  • A high degree of business acumen
  • Starter / Finisher mentality

Package & Remuneration

Market related + Benefits 


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